Laurie Parfitt is an completed govt, chief, and coach with greater than 20 years of expertise driving innovation and execution throughout numerous practical areas of start-ups and Fortune 500 firms, together with Kraft Meals, Beam Suntory, Topco Associates, Mizkan America, Mission Dispensaries, and LKP Affect Consulting. Via her firm, LKP Affect Consulting, Parfitt works with hashish and client merchandise firms as a Fractional CMO on model technique/design, client insights and business go-to-market technique. Her experience and achievements have made her a famend speaker at prestigious trade occasions such because the Hashish Convention, Benzinga, Illinois Girls in Hashish, Hashish Beverage Expo, Lackawanna School, and The Hatchery. As Vice President of Advertising & Buyer Engagement at 4Front/Mission Dispensaries, Laurie performed an important function by main advertising and marketing efforts and fascinating with prospects., and he or she additionally held senior positions in advertising and marketing, gross sales technique, operations, and finance at Topco Associates, Walgreens, Beam Suntory, and Kraft Meals. Laurie’s academic background features a Bachelor of Science diploma from Michigan State College. Laurie serves on the advisory boards of Hashish Enterprise Occasions-Hashish Convention & CannaReg Summit and has been a mentor, coach, and trainer for The Hatchery, Illinois Girls in Hashish, CIMA (Chicago Interactive Advertising Affiliation), and Lackawanna School. Laurie’s excellent imaginative and prescient, execution expertise, and results-driven strategy make her a sought-after chief who can encourage and take any enterprise to the subsequent stage.