A Brazil-based activist group mentioned it would launch a e book about hemp as a sustainable uncooked materials for the textile business subsequent week.
Trend Revolution Brazil (FRB) will introduce “Cânhamo é Revolução” (Hemp is Revolution) throughout FebraTêxtil 2025, a serious commerce present that brings collectively main manufacturers in trend and textile design. The occasion runs Feb. 18 to twenty in São Paulo.
The brand new e book explores the flexibility and ecological advantages of hemp, suggesting it’s underutilized in Brazil regardless of its promise as an eco-friendly various in cloth manufacturing.
The e book displays a rising curiosity in progressive supplies inside the Brazilian textile business, the place hemp is more and more seen as a viable possibility attributable to its sturdiness and decreased environmental influence.
Issues with cotton
Brazil’s textile sector performs an important position within the nation’s economic system, producing greater than $40 billion yearly from 22,500 manufacturing models nationwide. About 1.3 million individuals maintain formal jobs within the textile business, with about 75% of these positions occupied by girls.
Brazil is likely one of the world’s fastest-growing cotton producers during the last 25 years, and one of many main world exporters of uncooked cotton. However cotton has been controversial attributable to considerations over the environmental influence of cotton farming, notably in relation to deforestation within the Cerrado area within the central a part of the nation, an space thought-about essential for the nation’s ecosystem.
Investigations have linked cotton manufacturing to unlawful land-grabbing, with manufacturers like H&M and Zara discovered to supply cotton from areas related to deforestation. The enlargement of cotton fields has been recognized as a key driver of environmental degradation.
Turning level
“We’re at a turning level the place sustainability is now not elective however a necessity,” mentioned Eduarda Bastian a researcher specializing in supplies, fibers, and sustainability in trend. “Hemp provides an unimaginable alternative to innovate responsibly.”
Bastain and Fernanda Simon, the chief director of Trend Revolution Brazil will talk about innovation with hemp, and hemp’s potential in sustainability throughout a session on the FebraTêxtil occasion.
World motion
Trend Revolution is a world motion based in 2013 following the Rana Plaza catastrophe in Bangladesh, the place the collapse of a constructing housing main clothes factories resulted in over 1,100 deaths. The group seeks to lift consciousness concerning the socio-environmental impacts of trend and advocate for fairer, extra sustainable practices.
The Brazil chapter has been lively since 2014, mobilizing activists, lecturers, and business professionals by campaigns, occasions, and tasks geared toward remodeling the style sector. By encouraging transparency and accountability, the motion challenges each shoppers and types to rethink the business’s influence on individuals and the planet. The group’s’s give attention to hemp displays a broader shift inside the textile business towards selling sustainable innovation.
FebraTêxtil 2025 is predicted to showcase a spread of initiatives that mirror a rising emphasis on environmental duty inside the textile sector.
“We’re dedicated to displaying the business these initiatives, which search to fulfill market calls for whereas preserving the atmosphere,” Hélvio Pompeo Jr., of present organizer Febratex Group.





