The College of Southern California (USC) has introduced a brand new partnership with hashish model Cookies in what’s considered the primary tie-up of a faculty sports activities group and CBD model within the US.
US hashish big Cookies, which now operates in over 70 retail places in additional than 20 markets and 6 nations, at this time introduced that it has partnered with USC Athletics to sponsor its group.
Particularly involving Cookies CBD merchandise, not its adult-use hashish line, the partnership will see its branding built-in throughout a variety of USC occasions.
These will embody USC soccer, males’s and ladies’s basketball, throughout athletics digital channels, and onsite ‘tailgate experiences’ at choose occasions all year long.
Berner, Co-Founder and CEO of Cookies, mentioned: “California is our house state, and for Cookies to be concerned with a premier athletic program, within the oldest non-public school within the state, is extremely thrilling for us.”
Drew DeHart, Vice President/Basic Supervisor of USC Sports activities Properties, added: “With the choice to open this class, it was our aim to seek out the correct accomplice for USC Athletics, and we did simply that with Cookies.
“Cookies is the worldwide chief in CBD but in addition an progressive model deep in life-style tradition and wellness,” mentioned Drew DeHart, Vice President/Basic Supervisor of USC Sports activities Properties, a department of Playfly Sports activities. “We’re excited for the Trojans to be a frontrunner in collegiate athletics on and off the sphere, and at this time’s announcement continues to showcase simply that.”
The growth into mainstream sports activities comes as Cookies additionally appears to be like in the direction of Europe for growth.
Final month, Cookies introduced that it was increasing its partnership with Israeli hashish market chief Intercure.
This can licence Intercure to domesticate, manufacture, import and distribute Cookies’ branded merchandise, produced from its cultivation and manufacturing services, in 8 licensed branded pharmacies throughout Germany, by means of Cookies Corners.
This settlement marks an growth of InterCure and Cookies’ partnership footprint in Europe, now masking the UK, Austria, and Germany, alongside strategic collaborations in Israel.
