In as we speak’s crowded hashish panorama, the place “premium” is commonly used as a buzzword, The Medocann Group is setting a better bar. Based on almost a century of household farming heritage and powered by state-of-the-art biotechnology, the Israeli firm is redefining what premium actually means: consistency, purity, and precision at each stage of cultivation.
As a part of a sequence of interviews centered on the skilled contributors to Prohibition Companions’ newly launched Insights Hub we converse with Asaf Sella, Co-Founder and CEO, and Narkis Tessler, Chief of Technique and Enterprise Improvement, about Medocann’s philosophy, the know-how behind their SMART indoor facility, and the way they’re constructing long-term partnerships to take their craft hashish to the worldwide stage.
From pesticide-free cultivation and small-batch craftsmanship to affected person loyalty and strategic worldwide enlargement, the dialogue explores how Medocann is combining legacy, science, and imaginative and prescient to form the way forward for ultra-premium hashish.
Farming Meets Precision Engineering
“We method cultivation not as farming alone, however as precision-driven biotechnology,” explains Asaf Sella, Co-Founder and CEO of Medocann. “Our SMART indoor facility is designed to keep up complete environmental management — mild, humidity, airflow, vitamins — permitting us to domesticate with zero pesticides and 0 compromise.”
Not like conventional greenhouse or hybrid set-ups, Medocann’s closed-loop indoor system ensures uniformity throughout each batch, each time. The workforce leverages knowledge analytics, superior automation, and real-time plant monitoring to optimize for efficiency, terpene retention, and cleanliness. The outcome? Predictable excellence, backed by rigorous high quality assurance protocols and constructed to EU-GMP requirements.
Past “Premium” — A New World Commonplace
Medocann’s merchandise are something however off-the-shelf. The corporate cultivates in small batches, hand-trims each flower, and slow-cures every harvest to guard the fragile trichomes holding the cannabinoid and terpene profile of every cultivar. This care is mirrored in its two signature strains: SEVEN, a therapeutic-grade assortment trusted by Israeli sufferers and clinicians, and SOLO, an ultra-premium craft assortment for hashish connoisseurs.
“There’s a variety of speak about premium on this area, however for us, it’s a self-discipline,” says Sella. “Each resolution — from phenohunting to post-harvest dealing with — is made to serve the integrity of the plant and the expertise of the patron.”
Strategic World Enlargement with Choose Companions
With a mature home footprint in Israel — probably the most regulated and quality-driven hashish markets globally — Medocann is now actively increasing its worldwide presence.
“Our focus is on long-term partnerships with top-tier distributors who recognise the worth of consistency, differentiation, and belief,” says Narkis Tessler, Chief of Technique and Enterprise Improvement. “We’re not trying to be simply one other provider — we’re searching for companions who’re dedicated to constructing long-term model fairness within the ultra-premium hashish area.”
Identified for his or her consistency and efficacy, Medocann’s SEVEN merchandise shortly earn affected person loyalty — driving repeat demand and serving to companions construct a powerful, premium presence of their markets.
A Future Constructed on Integrity, Innovation, and Belief
As regulatory frameworks evolve and shopper expectations sharpen, Medocann believes the hashish business is getting into its quality-first period.
“We see hashish shifting from commodity to connoisseurship,” says Tessler. “The long run belongs to corporations that may persistently ship security, efficacy, and elevated experiences — not simply as soon as, however each single time.”
With its SMART indoor facility, pesticide-free dedication, and a rising worldwide footprint, The Medocann Group is able to meet that future — and assist form it.
Excited by partnering with Medocann? Go to www.medocann.com or contact us (data@medocann.com) to discover how we will carry ultra-premium craft hashish to your market — collectively.
