Jay-Z’s hashish model regarded timeless as quickly because it launched in 2020. The billionaire rapper, authorized identify Shawn Carter, rolled out his Monogram line of luxurious joints and hashish flower with a photograph shoot at the well-known Frank Sinatra home in Palm Springs. Fashions elegantly smoked joints in entrance of mid-century pool furnishings, as if the model had been round for many years. Glowing profiles in GQ, Vogue and Self-importance Truthful quickly adopted.
4 years later, it appears like this splashy celeb hashish model has already disappeared.
Monogram’s web site lists 9 retailers the place it says its merchandise are on the market — eight in California and one in Arizona — however none embody the model’s merchandise on their on-line menus. The mum or dad firm behind Monogram, confusingly known as The Mother or father Firm, hasn’t fared any higher. The conglomerate initially hit California’s market with $575 million in money and plans to take over your entire business, however after burning by way of half a billion {dollars}, it has merged into one other firm, which itself seems to be in monetary hassle.
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